According to The Real Essential Questions of Every Beta one of the essential questions private beta is to establish our tag line. This site's elevator pitch.

I will not include a suggestion in the question itself but just ask everyone who has an idea to post an answer that can be voted on.

One suggestion per answer please.


10 Answers 10


A result of our January 2, 2017 chat event:

Internet of Things is a Q&A site for consumers and developers of interconnected objects embedded with electronics to be sensed, monitored, and controlled remotely.

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    ... as per Jan 2nd chat event – Ghanima Jan 2 '17 at 18:24
  • +1 Best summary of IoT that I've heard! – tbm0115 Jan 4 '17 at 15:40

Internet of Things is a question and answer site for enthusiasts and users of the "smart devices" connected into the physical world computer-based systems.

As per Wikipedia page:

The Internet of things (...) (also referred to as "connected devices" and "smart devices")

so we're not re-inventing definitions and also we do not have pitch tag line with circular meaning (such as: IoT is a place for questions about IoT).

Further more, these "smart devices" needs to be connected to be part of IoT:

The IoT allows objects to be sensed and/or controlled remotely across existing network infrastructure, creating opportunities for more direct integration of the physical world into computer-based systems, and resulting in improved efficiency, accuracy and economic benefit.

Related: What classifies a device as IoT?


Okay, so like the chat, we need to define what we're looking for.

  1. Something that's short. It should be a whole sentence, but it shouldn't draw out so long and keep going so long that when people start to read it they keep on reading and reading until they stop reading because it is so long and skip to the end to see if they can get the jist of it by reading the end; failing which they wander off without ever having read through the whole sentence. Okay, you get the point. :)

  2. Something that is descriptive. It should describe the site well, but also in a way that the your Joe-on-the-street will get an idea what we're talking about. In other words, saying simply, "We are a question and answer site about the Internet of Things" will probably put a few people in the fog who actually do know something about it simply because it isn't in their vocabulary.

  3. It must be pithy. Not rambling. Not a bunch of fluff. Short. Crisp. Precise.

  4. It should be catchy. Something that catches a person's eye and makes them stop for a second. I heard once that the majority of sales are truly made in the first 10 seconds of an interview. First impression is everything.

In light of these things, try this out:

"Internet of things is a Q&A site concerning everyday objects which function autonomously by means of a network connection."

(Edited twice)

  • I think your suggestion hits 1-3 perfectly, but it perhaps isn't quite as catchy as it needs to be. It needs some sort of hook perhaps to liven up the tag line, otherwise it's a little bit dull in my opinion. – Aurora0001 Dec 7 '16 at 15:46
  • Excellent point! – anonymous2 Dec 7 '16 at 16:21
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    Your common or garden site visitor is going to interpret the word 'internet' in the wrong way. IoT devices may or may not (depending on how this shakes out I suppose) require WAN connection to 'The Internet'. Many IoT devices are designed to function on local networks only - 'an internet' as opposed to 'The Internet'. – goobering Dec 7 '16 at 17:53
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    Also an excellent point. I'm chewing over ways to work it out differently. – anonymous2 Dec 7 '16 at 18:44
  • @Aurora0001, goobering, give that a shot. Still working over it, but I think it's closer. – anonymous2 Dec 7 '16 at 19:44
  • Why hands-free? – Helmar Dec 7 '16 at 19:44
  • Sorry, don't quite get what you mean. Internet of things usually has as it's goal that you don't have to manually hit a switch or whatever. – anonymous2 Dec 7 '16 at 19:45
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    @anonymous2 try "autonomously" instead - fits a lot better in my opinion. Other than that, it seems pretty good to me. – Aurora0001 Dec 7 '16 at 20:35
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    @Aurora0001, fixed. – anonymous2 Dec 7 '16 at 20:36
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    I like that a lot better now, and I'd happily support this for the official tagline. The 'everyday' bit seems especially right to me, and encapsulates the IoT idea well. – Aurora0001 Dec 7 '16 at 20:38

I'm aiming to keep it short and open:

"Internet of Things is a Q&A site concerning the everyday objects that use networks."

The word "everyday" tries to qualify the objects just a little bit, to exclude phones, computers, and networking equipment. (Perhaps "ordinary objects" would be clearer, but it sounded too alliterative to me.) I thought about qualifying it further like "everyday objects that contain a computer but are not primarily computing devices" but that takes all the punch out of it.

It doesn't describe the objects as containing electronics, computers, or chips (which would be redundant); it doesn't describe the environment the objects are in (IoT objects could be installed in a data center but that doesn't make them servers); it doesn't describe the users of the objects (they aren't limited to "ordinary people" or "non-technical users"); and it doesn't describe the size of the object (pedometers and refrigerators are all welcome in the IoT.)

It doesn't qualify the what the object does with the network. For this definition it doesn't matter if the object uses it for status reporting or permits remote control, or if the object provides remote control or monitors status.

It also doesn't qualify the type of the network; not wired or wireless, digital or analog. It presumes that if an object can get to a network (any network), the implication is that network can ultimately bridge those messages to and/or from the internet.


Another one from the chat event:

Internet of Things is a Q&A site for power users and developers of interconnected objects embedded with electronics to be sensed, monitored, and controlled remotely.


Not my idea, thus community wiki. This is from the Area 51 proposal:

(Internet of Things StackExchange is) Q&A site for everyday objects embedded with electronics to be sensed, monitored, and controlled remotely.

(Parenthesized part added by me)

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    It looks neat, except I personally would have chosen to word it: "about everyday objects", not "for everyday objects." IoT isn't that advanced... yet. :) – anonymous2 Dec 18 '16 at 4:37

Rather than focusing to much on hammering an IoT definition in the phrase I post this as a site user focused tag line suggestion.

Internet of Things is a question and answer site for everyone from curious user to enthusiasts, to professionals—a place for all questions IoT.


Internet of Things is a Q&A site for users, creators and enthusiasts of connected Things in private and professional environments.

  • This is too broad. All computer networking is included as is – Zach Saucier Dec 11 '16 at 13:43

Rephrasing definition from Internet of Things from the Wikipedia:

Internet of Things is a question and answer site for enthusiasts and users of the internetworking of physical devices, smart devices and other items that enable these objects to collect and exchange data.

to avoid creating yet another definition of “Internet of things” just for this site.

  • I don't think this will be very helpful for the non-technical viewers – Zach Saucier Dec 11 '16 at 13:43

I'll take a crack at it:

Internet of Things SE is a great place to ask technical questions about device inter-connectivity and real-world automation such as "Smart Thermostats".

The last bit about "Smart Thermostats" is to help make it relatable to those who are not as acquainted with other Smart Home concepts or industry related IoT practices.

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    Do we really want an example in there? – Helmar Dec 7 '16 at 19:45

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