Recently, the site has been starting to attract quite a few more views and users, which is very encouraging. However, I don't think the site is doing a great job at attracting some of our core audience: consumers and users of home automation.
The example questions for our site were largely a mix of home automation/IoT questions and development/industrial IoT questions. I don't think our current site description makes it clear that either of those groups are welcome, which is perhaps a lost opportunity to help connect great questions with answers.
The guidance we give to users who first come to our site is this:
Internet of Things Stack Exchange is a question and answer site for users of everyday objects embedded with electronics to be sensed, monitored, and controlled remotely. Join them; it only takes a minute:
I'm not convinced that really helps either group decide whether they should be asking here:
For home automation enthusiasts, their topic of interest is mentioned nowhere in the site description, and 'everyday objects embedded with electronics' doesn't really help. Many people wouldn't think 'IoT' (which sounds like a buzzword) when they're looking for a home automation site.
For developers of IoT devices, the text doesn't mention that they're welcome (it sounds more like a consumer-only site)
The same problem also makes this site less discoverable in the site searcher:
We can do better! Let's discuss how we can streamline the new user experience and make the site easier to discover and understand.
Got an idea for a tag line? Please share it below, or any ideas on whether we should keep something similar to our current description, or change it. The tag line should be more like tag usage guidance — not a bulletproof definition, but explanation for who should use this site.
If you have any other ideas about the new user experience, please also share them below in an answer so we can discuss them and help the site reach a larger audience.